Monday, July 4, 2011

Do you envy people who do crazily successful things?



We see other brands do crazy things and succeed - we think, “Wow, would be nice to pull that one off.” But how many times do you think what it took to get that crazy idea to ship? The approvals, the dead dendrites and axons and parched esophagus.

To reach the stage of being envied by others, someone has to suspend their cynicism.

Maybe that person is you. 

In the movie “Contact”, Dr. Ellie Arroway when confronted by an executive who accused her proposal as being less science and more like science fiction she said this:

Ellie Arroway: You wanna hear something really nutty? I heard of a couple guys who wanna build something called an "airplane," you know you get people to go in, and fly around like birds, it's ridiculous, right? And what about breaking the sound barrier, or rockets to the moon, or atomic energy, or a mission to Mars? Science fiction, right? Look, all I'm asking, is for you to just have the tiniest bit of vision. You know, to just sit back for one minute and look at the big picture. To take a chance on something that just might end up being the most profoundly impactful moment for humanity, for the history... of history.

What is the nuttiest thing you have heard?

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