Increasing your profitability isn’t just about looking at your cost and your selling price. It starts with looking at your consumer segments, choosing the right target and taking a precise position and message to the segment. Then the messy process of kneading the right product and price together to maximize profit.
Are you
starting at the right place?
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Taking “massive action” is a mantra that is as cliché as “just do it.” But cliché doesn’t mean it is useless. If you are looking for results from what you have been doing, don’t make small adjustments. Especially when you have been making small adjustments to what you have been doing for a long time. Yet, not seeing results.
Make a
commitment to take massive action. Something that scares you. See if that takes
you on a positive trajectory.
Or is it about commitment?
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Forget about payback and taking revenge on that person that did you wrong. Remember to pay it forward and help another for the good deed someone did right by you today.
Lessen the
energy you spent writing the complain rant on social media for the service you
did not get. Increase the effort you need to hand write a compliment letter for
the initiative someone did for you.
Take every
chance to start a virtuous cycle and stop the vicious one.
Which will get us further?
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There is no such thing as it’s too hard. It’s too hard because you fear it. Do it often enough, you gain the inertia. Do it often enough and you develop a skill to overcome whatever is hard. Do it often enough, you overcome it. Overcoming what us hard often times gives you the biggest impact. The task itself is not hard. Fear of failure is the hardest part.
Is fear the
hard part?
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If you rely on your skills and knowledge to deliver good work for your own company, then you need to ensure that your arsenal is well equipped. Not just equipped but functioning well.
If your arsenal
is left wanting, and the few weapons that you have aren’t sufficient then you
wouldn’t expect to win, would you?
Perhaps it’s
time to evaluate the skills and knowledge that you have and if they are still
able to serve you.
Is it time for an upgrade?
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There are almost always great hopes and plans when a brand is born. Great plans come with great responsibilities too. You can’t birth a brand and let it grow in the wild on its own. You need to back it up with monetary investment. Only substantial investment will give the brand gets a chance to fight for life, live and then perhaps thrive. It is not a one-time effort. It needs nurturing and maintenance.
Can you play the long game?
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Things will be very tough going.
You need a few tonnes of energy to push through.
If you believe in the sentences above, now multiply it by 10.
Are you estimating your tenacity wrongly?
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