Sadly, there are marketers that plan all year. That’s the truth.
They execute
perhaps 3 tiny campaigns, if you can even call them that – in a year.
The rest of
the plans are just never good enough, never too sure.
These people are
better off executing all the plans they have written, making some mistakes,
collecting the learnings and making new plans for the next year.
Sometimes executing
the marketing plan for the year is like turning up for work every morning. You
just turn up. You don’t think too much.
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