Is marketing everything?

Marketing is not everything. But being market oriented is everything. That means being market driven or customer-centric. If your organization is too sales driven it means you expect to educate the client on how to adapt to your products and services. Your idea of marketing is to sell them the features and focus on the cost. Being market driven means you focus on the benefits and value you deliver.

It all begins and ends with the consumer.

Who is the king?

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