You can fail when the people your business have been serving starts to leave you. But it can also fail when you leave the people you are serving.
Think through
the chances of your success when entering another segment of the market
markedly different from yours. Think through the learning you have accumulated across
the years. How can you serve them better? Which competence can be leveraged
into a similar market rather than one that is very different?
Who did you
desert?
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