Tuesday, August 27, 2019

How did you fail?

You can fail when the people your business have been serving starts to leave you. But it can also fail when you leave the people you are serving.

Think through the chances of your success when entering another segment of the market markedly different from yours. Think through the learning you have accumulated across the years. How can you serve them better? Which competence can be leveraged into a similar market rather than one that is very different?

Who did you desert?

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