Friday, March 29, 2019

Do you sit down and whine?

“I don’t have money like the big brands.” is a common whiny statement from smaller businesses. This statement is often told to us consultants as part of a negotiating strategy for cheaper fees and at other times because these marketer’s are lazy to think.

Of course we know that your resources are lower than the big brands. But this history is filled with David versus Goliath stories. Take inspiration from that. So perhaps start with - what differentiates you? Or be more focused on a certain target or a certain product. Aim small miss small. Or what is your story? People buy stories behind the brand. Do you have a good story to tell? Look for the segment that your story resonates with and tell them that.

Do you do something about it?

Let us help. Call us now at +60378901079 or visit us at 

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