Your website
is your shop. Whether you have an ecommerce platform there doesn’t really
matter. It is your shop.
If your
website is down, think about it as one of your outlets is closed for the day
and how much you have lost in terms of revenue.
You want your
shop open during ZMOT.
And you don’t kow when ZMOT happens. So best to keep it open 24/7.
How close are
you?
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