Tuesday, October 22, 2013

Who did you do it with?



We were talking to a prospect recently about a particular challenge their brand was facing. In the discussion, we suggested a certain way of doing it and using a certain medium. 

They resisted by saying that they have tried it. The only similarity we see between what they have done and our suggestion is the medium.

The context and content of what you have tried, not to mention the expertise behind it - can make a huge difference in the results. 

Will you try it again?


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