Wednesday, July 3, 2013

When do you stop?



This is for the disillusioned account management people. Especially newbies. When faced with a tough sell, learn to see from the client’s perspective. Your view will change quickly.

I know, your argument is to state that your job is to bring a different view point to the client. It’s true. That’s why I say “tough sell”. There must be a reason for it.

The client’s job is one that is very different from yours. They have a different set of rules and they play a different game from you.

Some things the client just won’t buy. No matter how good. No matter how earth shattering.

Understand them.

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