This is for the disillusioned account management people. Especially newbies. When faced with a tough sell, learn to see from the client’s perspective. Your view will change quickly.
I know, your argument is to state that your job is to
bring a different view point to the client. It’s true. That’s why I say “tough
sell”. There must be a reason for it.
The client’s job is one that is very different from
yours. They have a different set of rules and they play a different game from
you.
Some things the client just won’t buy. No matter how
good. No matter how earth shattering.
Understand them.
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