The young chap behind me at the coffee shop was telling his friend how he hates selling. You probably know where this is going. Yeah, selling is what propels marketing.
You cannot hate selling whether you are in the marketing world or not; sales department or service center. You are involved in selling.
You have heard this before, everything is selling. Having to convince your boss that your plan is better than his IS selling him an idea.
If you hate selling, do yourself a favour, learn to love it. In fact, take a course in selling and salesmanship. Read books on selling. It will do your career a lot of good.
What did you buy today?
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