Friday, April 26, 2013

Who do you serve?

In common marketing speak, who is your target market? 

Spoken and written to death is the fact that you need to focus on a segment of people you would like to serve. No not everybody, not just homemakers (what sort of homemakers), not just youths (but youths that loves to do what?), not just women who wants to be beautiful (but what sort of beauty do they seek?).

Well, you may snigger. But after 20 years in this industry, we still get briefs with these words written on it.

What are you serving today?

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