Tuesday, April 23, 2013

How hard do you train?

Derek Sivers wrote the other day that, “A hidden world opens up to you when you dive deep into an art form. Years of studying jazz at Berklee School of Music opened up that world to me. Art is so much deeper when you get the contexts and references.” 

One could argue that marketing and branding is an art. If you agree to that, how have you deep dived into the subject? Nothing replaces practice, practice, practice or effortful study (as I like to call it) in any art form.  

Why aren’t you as good as you want to be?

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