Friday, April 19, 2013

Do you love it?

In my twenty years in this industry I see all kinds of marketing people. Some of them make you feel like it is school and they hate school. They would rather be out there filling your gas tank than be in here stewing a marketing plan with you.

My point is, to be good in marketing (or anything else for that matter) you need to love what you do. If you don’t love what you do, then do your company a favour. Abdicate. Let someone else who can contribute take over.

What can you do better?

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