Monday, April 29, 2013

What ideas do you have?



As a marketer, you should not relegate the role of idea generation to your agency alone. Ideas generation is really the most fun part of marketing. To relegate ideas generation to your agency is to give up the best part to someone else.

Try ideas generation yourself. Even if you don’t think it is very good. An idea builds on another and many times, it is the seed for huge idea tree capable of producing many juicy idea fruits.

To generate ideas, just ask good questions, observe people in action like when they are shopping, listen to people when they talk and when they give feedback, check out the online forums. When you have a collection of these information, make connections. That’s one way you come out with ideas.

Are you giving fun away?

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