You can hire your own graphic designer, copywriter, or whoever - rather than pay the professionals to do it. Sometimes the fee you pay makes you wonder if you should hire on your own. That’s fair.
But you have to ask yourself – what is your field of competence? Do you have the expertise to do it? Will it take up too
much resources and detract you from your core business?
A client of ours recently started a plan to
outsource what the previous generation did internally for years.
Why?
Because the internal people providing the
services and products to the core business is becoming fat, insulated,
well-fed. It’s beginning to be a liability. What was previously a competitive
advantage i.e. “we do everything internally, we are self-sufficient” is now a
competitor’s advantage.
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