Monday, January 21, 2013

How do you apologize?

Use the word “Sorry.” Not “we apologize”. Not “we apologize for any inconvenience caused.”

You define your brand like it is alive like a human. You use terms like “Brand Personality”, “Character”, “Tone and manner” but when it comes to your brand talking, it speaks like a machine?

Never mind. Yea, your brand is not human. But IT IS talking to humans, no?

Are you truly sorry?

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