What’s the real reason?

Two things should occur in your mind whenever you are quoted examples or case studies that seem to buck the trend.

One, ask yourself if this is an anomaly.

And more importantly, ask yourself is it “despite” or “because” with whatever results that you are being shown.

For example, when told so-and-so is an asshole and that made him a gazillionaire; first ask yourself if it is an anomaly. Then ask yourself, did this person become a gazillionaire despite being an asshole or because he is an asshole?

If (a gigantic IF) you hear that I beat Manny Pacquiao today in the ring even though the only exercise I do is typing on my keyboard, don’t go challenging Manny to a fight.

Knowing the difference is important to applying the theory without hurting yourself.

Do you know the difference?

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Is every lottery ticket a winner?

We would like to think so. Same goes with the plans that we make. And most times we stick to the same old plans because it’s worked before.

"What if the new plans don’t work," we ask.

Then we won’t have a smart phone today. Nor the microwave. Nor the simple pencil. As we innovate our plans, we will get new winners. And some losses along the way. And each time we aim for the jackpot.

Sometimes, an accumulation of small wins IS the jackpot. Regardless, the chances of success via relentless doing and experimenting are better than winning at the roulette table.

What’s your new plan?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Do you want to be the same but different?

I’m sure you’re wondering how it can be different if it’s the same. That’s what a lot of brand owners want inadvertently.

They want their brand to be different. To stand out from everyone.

Yet, they want consumers that are used to the category to be able to identify that the new brand is ‘in’.

How much courage do you have?

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Another question?

If you have had the company of a toddler, you will know what I mean. Everything is a ‘why?’

It’s their way of learning and knowing. Sometimes their whys cause you to think. Especially when you don’t know the answer to consistent whys.

Yes, we do ask brand owners why too. Sometimes, too many.

The whys help us understand the purpose, the meaning to lead us to the insight.

 It’s never our intention to put them in a spot.  We want to make the brand trumpeting successes not thumb it down.

What’s your answer?

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Do you see the light?

We all want tangible results. Now.

Forget about long term. See it, feel it, believe it. Now.

Then again, some things cannot be a ‘now’ like building a relationship with a stranger. It takes time.

Effort. Attention. Patience. Winning someone over is not a sprint. It’s a marathon.

That stranger is your consumer.

Are you groping in the dark?

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So you think you can do it?

Dad’s an ordinary government servant but he’s a handyman. He is self-taught and proud of it. Fixing and tinkering things from cars to electrical, electronics and plumbing whatever. He just loves it.

It sure saves loads of money if you can do it yourself. And there are many such talented people out there who can do things themselves too.

None of his children inherited that trait. In fact my brother used to tell him “My hours are expensive. It’s better for me to outsource these things than spend my time doing it.”

I admit DIY skills sure do come in handy when you need it.

When is it time to call the professional?

Let us help. Call us now at +60378901079 or visit us at roar-point.com