I mentioned this before - reward your top 2% consumers. Your true loyalist who not only spends a huge amount with you but promotes you willingly. Of course it is tough to pin-point these people. But when you do, there’s your pot of gold at the end of the marketing rainbow.
I
am starting to keep track of what my bank sends me via sms. This is what my
bank sent me in the past nine days - spend x amount and get a free coffee
maker, 15% off ala carte menu of a certain restaurant very far from my house
and office, convert my retail purchases of RM500 or more to some flexi paying
scheme at X% interest rate and 15% off ala carte menu at a certain Japanese
restaurant in a famous mall.
Four
smses in nine days. One every other day for things I really don’t want, don’t need
and discounts I feel are non-discounts.
Can
we try harder to try to please our loyal customers?
What
do they really want?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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