Who’s got your money?

It’s natural to want more. The default thinking when developing a new product is always to look at where the most consumers are. The biggest group, the one that gives you volume and hence the thinking goes – will give you the most profit. But experienced business people will also tell you that the group that would give you the most profit may not be the biggest group of consumers at all.

So in your next new product development brainstorm, isolate a group that will give you the most profit where you have business competence in. The key here is also business competence because this consumer group that can give you the most profit will also likely be the most demanding.

What are you willing to do?

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Are you going against the grain?

Invest time in questioning what has never been questioned by your industry. Ways of doing business that has been taken for granted, processes that are so dated they beg to be changed. Every industry has this and each time some crazy guy comes along and changes that? That crazy guy makes a lot of money. They are only crazy because they invested time to question what was never questioned before.

These crazy guys and gals write new rules. New rules are being written daily. If you don’t write them someone else will come and write the new rules of the game for you.

Are you playing by their rules?

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Who do you want to talk to?

These people are pulled into all directions. Getting their attention and having a conversation with them means you need to be exceptional and outstanding.

How different are you?

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What do you want to be?

Want to be a cult brand? Then do what cult brands do.

What to be a fad? Then do what people do to become fads.

What to be an everlasting brand? Then follow the footsteps of what everlasting brands do.

Marketers tend to chase the latest thinking without thinking. This fear of losing out on the latest secret and technique that will propel their brand, keeps them running in circles.

Here’s a piece of unappealing stark naked advice. Start by knowing what you want your brand to be. Then do what those other brands did. What principles did they adhere to? What campaigns did they run? What marketing variables did they fix? Do those. That brand you are trying to mirror did not become what it is overnight nor used that latest secret technique or social media viral whatever to get where it is now.

It became what it is today by doing a lot over a long time.

What are you staring at?

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Is it difficult?

If you make it a habit, it doesn’t. Getting it to become a habit is where it is difficult. Beyond that, you get better at it and you don’t think about it.

Writing daily is difficult if it is not a habit. But once it becomes a habit and you know its purpose for you, it gets easier and easier.

I write because writing clarifies my thought. To write better, you need to read more. So that’s why I do what I do. We can all do with better thoughts and clearer articulation of those thoughts. We can do better to challenge ourselves on conventional thinking. Learning to answer better and more importantly, learning to ask better questions and to go beyond the obvious.

That’s what I set out to do when I started the blog, even when no one reads it. Today marks Raw Point’s 2000^th blog. I started it in on February 14^th, 2011 and have continued every working day of the state of Selangor, Malaysia. It has taught me to win the daily fight with resistance. A fight that I still have daily and I do my best to win every day. That's the other reason I write.

How do you discipline your discipline?

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