Why would you matter to me?

Deliver well on the functional benefits. Then you can talk about the emotional ones that you try so hard to layer onto your brand. 

If the consumers do not even believe that you can deliver the bare basics, how do you expect them to connect with you emotionally?

Do you know what I need?

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Are you doing it differently?

Some people like to say that in marketing there is no ‘right’ or ‘wrong’. I am not sure if that is right.

The line between doing it differently and doing it wrong is pretty clear. 

Are you doing it wrong?

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Is it dark in there?

If you aren’t open to new things, the old way of doing it is always easier. And because humans are animals of habits, we will always stick to the old ways. You will always find comfort in predictability.

Your way of going to a particular destination will always be the easiest until a friend more familiar with this route points out a better one and you actually tried it. Even then, you would come up with two other excuses why your way is better. Then, you will secretly use the route to the extent that it becomes your default route.

Pry open your mind a little. It’s OK to let some light in. 

Trying. Having a go at something. Plus giving it time to work is how you adopt new things and find better ways.

What’s a better way?

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Why would they shut up?

Even the greatest artists, poets, writers, chefs, (feel free to add other experts you know here) have their fair share of critics.

What’s so great about the Mona Lisa? That piece of work on the ceiling of the Sistine Chapel, I think it needs more colors. You know how it is, if you have had people criticize your work before. Sometimes you think, “Absurd.”

Well, sometimes it is absurd. 

But I don’t think the experts care. They weren’t asking for permission to be great.

Who are you?

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Who is your face?

Managers handling their brand’s Facebook page need to be very cautious. Do not let your personal personality, interests, tone and manner creep into the brand’s Facebook page. It is a brand’s Facebook page, it should be the brand’s personality, interests (or its shared interests with the consumers), tone and manner. Not yours. You, of course know that already. 

What is your voice?

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What’s the simplest way to do this?

Occam’s Customer: Of all the possible ways to solve a marketing challenge, the most complicated way is the one your customer will most likely want you to do.

I was just having fun with that.

Some clients are like that. Complex and complicated is what they like. They think it justifies their job, I suppose. Those who buys into Occam’s razor, of course are the ones that keep us inspired.

Why does it have to be complicated?

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How fast are you moving?

“We are taking two steps forward and one step back.” It’s a common lament you hear. One filled with frustration and disappointment.

This phenomenon in my experience commonly occurs when someone in an organization wants to make a change pushing for the two steps forward. Often, those who fears change, those who are attached to the ‘old’ ways or ‘how it has always been done here’ are the ones making the organization take a step back.

If you are the one pushing change and you seem to be taking two steps forward and one steps back; remind yourself you have succeeded in taking a step. You did not fail to take two steps. If you took a step a month, you organization would have taken 12 steps in a year.

It’s better than no forward steps taken.

How slow can you walk?

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