Monday, May 5, 2014

What’s the simplest way to do this?

Occam’s Customer: Of all the possible ways to solve a marketing challenge, the most complicated way is the one your customer will most likely want you to do.

I was just having fun with that.

Some clients are like that. Complex and complicated is what they like. They think it justifies their job, I suppose. Those who buys into Occam’s razor, of course are the ones that keep us inspired.

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