Why are you happy where you are?

I have seen enough of so-called marketers to say this – they don’t see the potential of their own brand and marketing that they dare to risk some money and some brain juice to change the market they wade in. They don’t want to risk any of it to improve their market and thereby improve their market share.

No splashes. I am just happy with what I have. They think.

Wake up. Poke the market. When you realize that you poke it with enough risk, money and brains, it will react. It will make things better for people, and by making things better for people, you make things better for your brand. And your pockets.

Why don’t you poke the market?

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Where are you?

In a planning cycle, it’s best to ask where you are and why are you in the position that you are now. I think some brands do not ask these two questions enough before they start on a new planning cycle. The cumulative actions of the past dictated the position you are at now and making adjustments to those plans and actions can determine where you will be next year. 

Why are you here?

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What are you saying?

When reviewing what your consultants present, don’t just give a barrage of random opinions. 

When discussing with your consultants, your opinions should be a well thought out point of view. Which means it has elements of analysis, of what is good, what needs improvement, and why. Give examples from other scenarios or cases you have seen or read. Yes, it’s additional work. But it is not that tough in this age of technology. 

Think through what you want to convey. The better your thoughts the better the delivery in the next steps.

What are your thoughts?

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How consistent have you been?

A week into the new year, how consistent have you been with what you have set out to do? Not just personally of course, but with your marketing plans too.

Being consistent allows you to measure your progress. It allows the message you have wanted to drive home with the consumers’ time to seep into their consciousness. Don’t just give up. Make adjustments and be consistent in supporting that goal - whether it is personal or professional goal.

How do you get there?

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When?

Not one day. It's today. 

What’s next?

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Want to get more done this year?

First, stick to a routine, especially for things that you have to do daily. I have a set schedule when I will write my blog entries. Like it or not, I sit and write away.

Secondly, learn that there is no perfect place to work. Any place is a good place to work if you set your mind to it. There are many things you can do, while waiting for an appointment. Not everything needs cool jazz in the background and a warm cup of coffee before you can finish your work.

Third, wake up earlier. You can get a lot done just by waking up 30 minutes earlier. You get in to the office earlier when the phones and emails are coming in yet. This precious 30 minutes allows you to get organized and be prepared for the day.

How do you get more done?

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Are you in the arena?

This year, at this moment, choose to be the person in the arena and if you fail, at least fail daring greatly.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” 

- Theodore Roosevelt

Are you a cold and timid soul?

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