Thursday, January 9, 2014

Where are you?

In a planning cycle, it’s best to ask where you are and why are you in the position that you are now. I think some brands do not ask these two questions enough before they start on a new planning cycle. The cumulative actions of the past dictated the position you are at now and making adjustments to those plans and actions can determine where you will be next year. 

Why are you here?

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