Friday, January 10, 2014

Why are you happy where you are?

I have seen enough of so-called marketers to say this – they don’t see the potential of their own brand and marketing that they dare to risk some money and some brain juice to change the market they wade in. They don’t want to risk any of it to improve their market and thereby improve their market share.

No splashes. I am just happy with what I have. They think.

Wake up. Poke the market. When you realize that you poke it with enough risk, money and brains, it will react. It will make things better for people, and by making things better for people, you make things better for your brand. And your pockets.

Why don’t you poke the market?

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