Tuesday, September 30, 2025

Are you measuring the right things?


One kopi truck near the office has a long queue every morning. If you judged by speed alone, you’d say they fail. Service is slow. But if you measure by satisfaction, you’d see every customer walks away smiling because the kopi is consistent and the young man cracks a joke with every order.

Businesses love numbers. But the numbers you track shape the story you tell yourself. If you measure only speed, you miss quality. If you measure only cost, you miss value.

Are you measuring what’s easy to count?

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