Wednesday, September 24, 2025

Are you creating friction or flow?


At the neighborhood coffeeshop, the busiest stalls are always the ones that have mastered flow. The satay stall that takes your order, gives you a number and delivers it without fuss. The drink boy who knows by heart that the uncle in the corner always orders kopi-o kurang manis. Compare that with the stall where you stand forever waiting, wondering if they even saw you.

Your brand is the same. Do you create ease or obstacles? Do you make people feel known, or make them guess what happens next?

How much friction is hidden in your customer journey?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

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