Thursday, February 11, 2021

How great is it?

Your product can be fantabulous, supercilious, and whatever superlatives you want to describe your product. That’s all good as long as you have a specific market for it. No, and it’s not everyone. Be very specific about the market that will purchase your product

You would think it is basic marketing. But like common sense that is not so common, even the basics of marketing aren’t adhered to when experienced founders or marketers get too excited about their products.

Who will buy it?

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