Tuesday, March 9, 2021

What are you working on?

If you call yourself a marketer or are involved in some marketing function, it is imperative for you to know the difference between marketing and marketing communications. They are similar in that they are involved in the marketing process but one must come before another. Otherwise, you as a marketer may be doing your company a great disservice. 

Every chef in this world knows the difference between salt and pepper. Both can be used in seasoning their dish but while both are involved in the seasoning process; each has a very different function.

Do you know your job?

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