Tuesday, March 16, 2021

Are you overloading?

In weight training, there is a principle called progressive overloading. Essentially, you gradually increase your weights, frequency or number of reps in your routine. This challenges your body and over time allows your body to get stronger.

This works for your marketing budget too. If you aren’t progressively overloading with your budget to support your marketing programs, how will your brands progress?

Are you progressing?

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