Some marketers activate some things and start making a judgement that whatever they are doing is not working. Many times, their call is wrong because of various things they have not factored in.
For example, is it executed correctly? Wrong execution leads to wrong results. Have you done it consistently? Some programs need consistency to show results. Have you done it in the right intensity? If it is not supported with the right budget, you won’t get the right impact.
What should you change?
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