Friday, October 24, 2014

What did you do for the rest of the day?



If you engaged a personal trainer at the gym with the objective of helping you lose weight and at the end of the program you have not lost any weight, what do you do? Most people would blame the trainer or the program.

Perhaps, the few almost extinct objective humans would sit back and say, “I workout 2 days a week for 1 hour with the trainer but for the rest of the 23 hours I eat crap, sleep late, down fermented hops drink that are laden with empty calories, surely it is not the program or the trainer’s fault.”

So, now you got yourself a brand consultant. You have bought a few hours of their time. They gave you a program; they taught you how to do it. But for the rest of the 23 hours, you did not sort out your price, your distribution, you crappy sales team, your uncooperative operations director and your ill-educated marketing team.

How much weight do you want to lose?

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