This question and one that is similar appears very often in most multinational agencies’ tools when arriving at the brand essence (or soul or DNA or vision or whatever is the fancy word of the decade.) But often, the truth isn’t the truth. It’s more often than not corporate speak mixed in with a dash of management sound bites and marketing claptrap.
What if this question
is answered in the most brutal manner? In a way that consumers can relate to
and forgive. Well, not just forgive but accept and do business with you because
you are authentic? Because truth builds trust.
For example, if you
peddle snack food - admit that we have sugar inside because sugar makes it
tastes good. We use permitted colourings because it makes it look fun. Don’t
eat it daily, but eat it when you want to indulge yourself; when you want to
cut the boredom.
Are you a liar?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
No comments:
Post a Comment