Sometimes companies that seem to compete with each other can work together so that they can leverage on each others’ strengths. It all depends on your focus and your worldview. See the world in scarcity everything and everyone competes with you. See the world in abundance, everyone can be a potential partner in this journey.
We run a full-service
brand communications consultancy, but we choose to let some of our business
partners deliver some of these services we can do on our own for us. Why?
Because we are better off serving our clients and we are better served with
these experts working for us. We can compete on certain things and yet
cooperate on others. It’s entirely possible and has been done.
How should we race?
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