Monday, July 29, 2019

Are you getting comfortable?

It’s easy to say you want to get out of the comfort zone when you don’t act upon it. It’s the acting upon that wish to get out that will take you out of the comfort zone. But that acting itself will bring pain and most times, most people don’t even go there. Because the very thought causes them discomfort. So, the retreat into their cocoon of excuses. Merely saying they want to get out of the comfort zone makes them think they are making an effort.

If you can’t take action, at the very least entertain opposing thoughts to yours. Consider other opinions. After 26 years in this business, I have developed a knack of knowing which brand will succeed and which won’t. Most times, when it comes to small and medium enterprises all else being equal, it’s the key decision maker’s close mindedness that kills the business. They won’t even entertain opposing thoughts.

Danger lurks in the corner when you get comfortable.

What are you uneasy with?

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