Thursday, July 12, 2018

What is it doing there?

Every brand and model in your portfolio should have a role - its role in your stable of brands and its role in your consumer’s life. Otherwise, it’s just a freeloader. Perhaps time to offload it.

It’s your role as a marketer to give it a job. If the brand doesn’t have a role, someone is not doing her job.

What is your role?

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