It’s crazy how we rely on some platforms as if they are ours.
Your website is yours. Your land. What you build on this land is yours. No one can take it away. You control everything there.
On another piece of asset that belongs to some Mark somewhere, that’s his land. Not yours. Use his land knowing full well that it is his land. Not yours. Use it like a medium like any medium that you use to send your message out, to engage. But do not for one second forget that it is NOT yours.
Whatever the data says, however tempting it is to use all resources on this. It is not yours.
Have you done any risk assessment on it yet?
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