Monday, October 2, 2017

Where should you start?


This is a oft repeated theme here because it needs to be.

Marketers often start at the wrong place and hence end up lost.

Start with your objective. Then ask, what is the best way to achieve that objective given the resources that we have.

So list all the ways and ideas you have, then do a advantages and disadvantages list of each idea. Yes, it is not rocket science. Yes, it is not sexy at all because there is no sexy name to this process. But this works.


No comments:

Post a Comment