Tuesday, October 24, 2017

When should it be better?

The digital age has trained a generation of executives fixated on fixing things before they have a chance to run its course. With hourly reports being possible, every little hump on the campaign journey is responded by a jerk.

Relax. Let the campaign run. Let those humps and dips create a pattern. Patterns take time. Give it time before you do anything. Try it then fix it.

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