Wednesday, June 18, 2014

Is that the right dosage?

You often hear people say, “Something is better than nothing.”

Yes and no. Sure, some exercise is better than no exercise. But if you have already made it a point to put aside x amount of time to exercise, isn’t it better to pick one that gives you the best return on time invested for your goal? Even for exercise (or workouts), there is a specific dose that can best meet your stated goals.

Of course, if you have an ailment you need to cure, the proper dosage of drug is important to rid you off what keeps you in bed.

Advertising is the same. You need the proper dosage of budget to support your campaign goals.

It’s not difficult to understand. Like a patient with his prescription, the challenge is always whether you are compliant.

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