Monday, June 9, 2014

Do you want to build a brand?



If you want to build a brand, start by committing a healthy budget for this purpose Every. Single. Year. And stick to it. 

To many of you this may be a given. But you will be surprised. Committing a budget means spending. Spending is vulgar to a lot of business owners.

Investing behind your brand means spending. Spending demonstrates your commitment. Did I just say the F word? Yes, spend.

How much do you have?

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