Perhaps, one way to settle this is to see marketing’s role as to persuade the consumers to USE the brand. Sales’ role is to convince the consumer to BUY the brand. One takes care of the share of mind, the other the share of market.
Thursday, December 20, 2012
What’s your job?
How
many times have you seen sales people blaming marketing people for not doing
their jobs? How many times have you seen marketing people blame sales people
for not doing their jobs?
Perhaps, one way to settle this is to see marketing’s role as to persuade the consumers to USE the brand. Sales’ role is to convince the consumer to BUY the brand. One takes care of the share of mind, the other the share of market.
Perhaps, one way to settle this is to see marketing’s role as to persuade the consumers to USE the brand. Sales’ role is to convince the consumer to BUY the brand. One takes care of the share of mind, the other the share of market.
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