Thursday, June 12, 2014

How stable is your platform?

Marketing and branding principles are just a set of ideas and instructions much like the software in your computer hardware.

This set of marketing instructions and ideas can be used across platforms i.e., organizations and personnel. Given that each platform has its own limitations and capabilities, you get mixed results even though the set of instruction is the same.

When you ask, “How come this isn't working as well with us?” perhaps it is not a software issue.

What operating system do you use?

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