Wednesday, March 6, 2013

Who will read the instructions?

If you apply the Pareto Principle, then 20% will read your instructions. Not many, really. If you think about it, only 2 out of 10 of your consumers.

But it’s also going to be true that the 20% will give you 80% of your headache (assuming you can quantify headaches, that is.)

That’s why, it is important to get your instructions manual, your contest rules and regulations, your terms and conditions right and precise.

Once it is published, reaching out for the paracetamol maybe too late.

Did you read it thoroughly?

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