Monday, March 11, 2013

What are the terms and conditions?

When you run a consumer promotion or contest, changes sometimes happens. Perhaps some prizes run out far too early or certain conditions changed forcing some adjustments.

Changes are expected. And consumers are usually very forgiving especially when they know the real reason behind it and explained thoroughly. 

When a change in prizes or mechanics needs to be implemented, make sure the consumers are not short changed. Even when the terms and conditions covers your behind. It’s just the right thing to do.

Should they be wary of your fine print?

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