Inner chatter, the talks you have with yourself when you are driving or showering. Those are not strategic thoughts. They are thoughts, yes. But they aren’t things you make big decisions on. They can spark ideas and hypothesis. But to give these thoughts the rigors of good thinking, write it down, have a structured way of asking strategic questions, bounce them off trusted aides (non “yes-man” is best).
Otherwise, they are just thoughts that are not thought through.
What ideas do you have?
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