Wednesday, March 27, 2013

This is expensive as compared to?



“The campaign budget you proposed is too high.” Perhaps.

Is the machine you bought to make your gadget expensive?

The challenge for brand owners especially those with a dream to build a brand but has no clue that it does cost to invest in branding should ask themselves what are their end objectives.

If you just want to make a product and sell, then produce, get it into distribution and sell. There is no need to build brand and the ‘heavy’ investments it takes. But if you want to build a brand, then it takes money. Just as if you want to make your product, you need to buy a machine and machines cost money.


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