So when?

Is now a good time?

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What is the nature of your relationship?

Learn to be a team player with your agency and consultant.

Try not to say, “Here, solve my problem.” Well, you can. But that may not be the best way to get the best out of your agency. 

Working with an agency is a lot like seeing a doctor. When you see a doctor, you discuss with the doctor your condition, how you feel and what may possibly lead you to feel this way. The more details you can give to describe your condition, the better the doctor can diagnose. The more active your participation in your recovery the more enthusiastic your doctor becomes. It’s great for you, it’s good for your doctor.

What is the best way to help you?

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This is expensive as compared to?

“The campaign budget you proposed is too high.” Perhaps.

Is the machine you bought to make your gadget expensive?

The challenge for brand owners especially those with a dream to build a brand but has no clue that it does cost to invest in branding should ask themselves what are their end objectives.

If you just want to make a product and sell, then produce, get it into distribution and sell. There is no need to build brand and the ‘heavy’ investments it takes. But if you want to build a brand, then it takes money. Just as if you want to make your product, you need to buy a machine and machines cost money.

How much are you willing to pay?

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Who was that again?

Who would you rather be with?

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How big is your ego?

How contented do you want to be?

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How much did you do?

It doesn’t mean if you leave the office on time, you are productive. Or if you leave the office late, you are unproductive. I saw this pseudo-logic crap on some friends’ Facebook the other day touting people to leave work early and that it means you are effective and have a social life etc. Really?

Maybe you can find yourself in here. 

 

 

What time did you leave?

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What would you leave behind?

That is when you are gone.

I believe one of the most precious things someone can leave behind is lessons you paid with your experience so others can learn for free. 

And things you teach by showing through your actions where the price is mockery by others. Like picking up rubbish from the junction of your school all the way to the school gate everyday. Or visiting your brother who dislikes you year-after-year-after-year.

These actions become images that lasts a lifetime, even after you are gone.

What else can you teach?

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Who is talking?

If the ‘big you’ can shut the ‘little you’ from speaking up too much and too loudly, you would find more peace in your life.

How happy do you want to be?

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Which one best describes you?

Discuss. Deliberate. Defer.

Discuss. Decide. Deliver.

How would your life change?

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Are you hitting your targets?

When you aren’t hitting your financial figures, no amount of slicing and dicing your Excel sheets will help you meet those figures. I am not saying you should not analyze where to cut and make those strategic decisions. What I am saying is that, eventually those revenue figures on the Excel sheets comes from selling something - whatever it is that your company sells.

Nothing moves until someone sells something, including those numbers on your Excel sheets. 

Go sell something.

How are your figures looking?

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What would you do if you had no money?

For some people, even when budgets are tight they fail to set their priorities right. One would think that the lack of financial resources would force you to think and consolidate. 

The lack of resources should theoretically force you to think harder. But as we discovered, thinking harder does not equate to thinking better.

 

What would you do if money isn’t a problem?

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A penny for your thoughts?

Inner chatter, the talks you have with yourself when you are driving or showering. Those are not strategic thoughts. They are thoughts, yes. But they aren’t things you make big decisions on. They can spark ideas and hypothesis. But to give these thoughts the rigors of good thinking, write it down, have a structured way of asking strategic questions, bounce them off trusted aides (non “yes-man” is best). 

Otherwise, they are just thoughts that are not thought through. 

What ideas do you have?

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Should you take a break?

When rushing to get something out like launch a campaign, stop to catch your breath. Breathe. The reason you do this is to make sure you are mindful, thinking clearly and not just reacting.

Especially when questions keep popping up if this is right and if that is thought through. That’s a signal to stop. Breathe.

Otherwise, down the road you may be panting from the lack of pacing well early on.

How’s your heart rate?

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How much time do you have?

Let these kids tell you.



How much time can you give us?

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What are the terms and conditions?

When you run a consumer promotion or contest, changes sometimes happens. Perhaps some prizes run out far too early or certain conditions changed forcing some adjustments.

Changes are expected. And consumers are usually very forgiving especially when they know the real reason behind it and explained thoroughly. 

When a change in prizes or mechanics needs to be implemented, make sure the consumers are not short changed. Even when the terms and conditions covers your behind. It’s just the right thing to do.

Should they be wary of your fine print?

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