Thursday, November 29, 2012

How to invest in your brand?



We meet a lot of small medium businesses who are keen on branding their products and services. A lot of these have huge potential but almost always, the brand owners are nervous about spending. No matter how you try to convince them that it’s really an investment in their brand; they will still be skeptical.

I don’t blame them. After all, branding cost money. Cold hard cash these brand owners worked hard for with their bare-hands.

Starting a branding exercise is like sparring for the first time in a ring. To be good at sparring you need to do these:

Get into the ring
To learn to spar, you need to get into the ring. You cannot shadow box day-in day-out and expect to be good at sparring. You need to step into the ring and face your competitor.

Feel the fear and do it anyway
No matter how fearful you are, step in and feel the fear. Of course you are going to be nervous and you feel anxiety. You heart will be palpitating and your hands and feet cold. But once you get started, everything will be in motion. You will adjust, dance around as the case maybe, or in fact you may be surprised yourself, that you aren’t half bad at this.

Get into the zone
As time goes on, you get into the zone. After a few sessions, you may even like it. At times, when you get into the zone and is in the flow you are even good at it. That’s when you know, your practice and parking your fears aside - works.

Bruise and learn
Just as in anything you do for the first time. There will be mistakes and lessons. So, take some bruises. A torn lip or a swollen toe teaches you lessons to be better.

Reflect and improve
Reflect on what happened during the session when you get home from your sparring. You will see what you did right, what you could have done better and what you should stop doing. That’s how you improve.

That’s how someone who takes up self-defense becomes proficient. That’s how your brand will be strong too.

But first, you must get into the ring.

Are you up to it?

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