How do you learn?

Non admission to ignorance can breed arrogance.

Each time you are challenged on what you hold to dearly - for example, a marketing technique, perhaps savour that as an opportunity to unlearn what you have learned.

Just because you have been successful with it in the past:

1. Doesn’t guarantee it will work this time. Perhaps there is a reason why you are being challenged now?
2.  Doesn’t mean the person challenging you is wrong.
3. Can mean this technique is now known to your competitors.

You think you know, hence you don’t know. Ignorance breeds arrogance.

What did you unlearn? 

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