What if you fail?

Well, if you fail, you fail. 

People who wanted you to fail get to laugh at you, mock you.

If winning requires taking risk, if winning requires experimentation, if being better requires failing, so get all the fails that get you better. 

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”
-  Samuel Beckett 

When you are laughed at enough and mocked enough, you will grow so used to it, it won’t matter anymore. But you would be way ahead of these people.

Will they still be laughing?

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How do you get more ideas?

One way is to do this often. 

 
Go.

What’s stopping you?

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How do you connect?

Eventually your job as a marketer is to connect with the consumer. You build trust with great products and services you sell. And you gain their loyalty. You stay true to the values your consumers buy into. It’s a relationship you build; no different from the one you build with your friends and relatives.

So it stands to reason that how you market your products and all the sales promotions and discounts you give will have to be genuine. And sincere. And real. Not something with deception and tricks built into it, hoping that the consumers do not notice.

Why is it so difficult to be genuine in your offerings as marketers? Because as a marketer, the opposite of genuine isn’t dubious or insincere. It is greed.

What should you be cautious of?

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Do you truly understand?

“Many fail to grasp what they have seen,

and cannot judge what they have learned,
although they tell themselves they know.”

                                                - Heraclitus

What do you truly know?

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How did you kill the golden goose?

In a world where initiatives are rare, people with initiatives can be considered golden geese.

In a world where good ideas are rare, people with ideas can be considered golden geese.

In a world where good ideas, initiatives and the boldness to execute is rare; people with ideas, initiatives and the boldness to execute can be considered golden geese.

They lay the figurative golden egg.

Sometimes you don’t find many golden eggs in your company not because you do not have any golden geese.

Sometimes it is because you put butchers with sharp words as their saber in position of power. They go on a daily rampage and massacre Every. Damn. Golden. Goose. you have.

When their saber drips dry of the blood of these geese, you will have no golden eggs left.

Who is your butcher?

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Who are we individually?

I often hear from people in the industry that the good old days of agency-client relationships are gone. Where they can tear into each other’s argument for the sake of the brand and still enjoy a cold one together later.

I like to think it’s not gone. That sort of relationship takes time to build. If we collectively invest enough time to build trust, take risks together and forget who we are (i.e., you are client, I am agency) – we can fight, do good work and still have a good time together. 

Build trust then forget who you are. When we work as a team, we can conquer the market.

Who can we be collectively?

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How much have you got?

Advertising is serious business. It’s in the business of getting someone to DO something which results in the increase of market share or volume for your brand.

I get a sense that some marketers do not treat advertising as a very serious activity that they are involved in. They fail to plan. There is no strategy. They don’t fight for a budget and they don’t think through who and what their competitors will do. I can go on. But you get the idea.

They do a small activity and tout it as a campaign. Expecting good results.

If they are going to do it, they should do it seriously. Otherwise, they are failing their employers and they are betraying their professional pride (that’s assuming they are even proud to be in this line.) 

How much are you willing to give?

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